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What is Productivity Really? learn how to Unlock the Puzzle

By: Catherine Mattiske

© 2023 – GQ Global

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Have you ever wondered what productivity truly means? In a world filled with endless tasks and responsibilities, understanding productivity is essential for unlocking your inner genius and reaching your full potential. Whether you’re aiming to improve your personal efficiency or optimize productivity within your organization, unraveling the productivity puzzle is the key to success.

In this article, we delve into the true meaning of productivity and explore effective techniques and tips to enhance productivity in your daily life. From defining productivity to uncovering the secrets of the Genius Zone, we provide insights that can revolutionize your approach to getting things done.

Key Takeaways:

  • Understanding the true meaning of productivity is crucial for maximizing your potential.
  • Unraveling the productivity puzzle requires exploring effective techniques and tips.
  • Embracing your Genius Zone can lead to unparalleled productivity and success.
  • Unlocking your Inner Genius is the key to reaching new heights of productivity.
  • By implementing proven strategies and adopting productivity techniques, you can transform your personal and professional life.

Understanding the true meaning of productivity

Productivity is often misunderstood to mean working more hours or churning out more output. But true productivity is about creating more value with your time and energy. It’s about working smarter, not harder.

There are many ways to increase productivity in both your personal and professional life. But it starts with understanding what productivity really means.

Productivity Definition:  What is productivity?

The dictionary defines productivity as “the rate at which goods or services are produced.” But that doesn’t really capture the true meaning of the word.

In the business world, productivity is often measured by output, such as the number of widgets produced in an hour. But that’s not a very good measure of true productivity.

For one thing, it doesn’t take into account the quality of the widgets. A widget that is produced quickly but breaks easily is not a very productive widget.

In addition, output-based measures of productivity don’t account for the fact that some tasks are simply more valuable than others. An hour spent producing a widget is not the same as an hour spent developing a new product.

So what is the true meaning of productivity?

The best way to think of productivity is as a measure of value. To be productive is to create more value with your time and energy.

Value can be measured in many ways. It can be financial, such as the amount of revenue generated by a product. It can be social, such as the number of lives saved by a new vaccine. Or it can be personal, such as the satisfaction you get from completing a challenging project.

The important thing is that productivity is not about working harder or longer hours. It’s about working smarter and finding ways to create more value with your time.

There are many ways to increase productivity in both your personal and professional life. But it all starts with understanding the true meaning of productivity.

The Potential of Digitization and Promoting Demand and Digital Diffusion

Digitization has the potential to revolutionize productivity in advanced economies. However, the full benefits of digitization have not yet been realized due to various barriers and challenges. Many sectors, such as education, healthcare, and construction, have been slower to adopt digital technologies, limiting their productivity potential. To unlock the true power of digitization and drive productivity growth, a multi-faceted approach is needed.

Firstly, promoting demand for digital solutions is crucial. Governments and organizations need to invest in creating a supportive ecosystem that incentivizes the adoption of digital technologies. This can be achieved through financial incentives, training programs, and regulatory frameworks that encourage innovation and digital transformation. By stimulating demand, more businesses and industries will embrace digitization, leading to increased productivity gains.

Secondly, digital diffusion needs to be prioritized. This involves ensuring that digital technologies are accessible and affordable for all businesses, especially those in traditionally less digitized sectors. Efforts should be made to bridge the digital divide and provide resources and support for small and medium-sized enterprises to digitize their operations. Collaborative initiatives between technology providers, industry associations, and government bodies can help accelerate the diffusion of digital technologies.

Lastly, it is essential to complement supply-side approaches with demand-side interventions. While improving supply-side factors such as infrastructure and skills is important, focusing solely on these aspects may not fully unlock the productivity potential of digitization. Demand-side approaches, such as fostering a culture of innovation and entrepreneurship, investing in digital skills training, and promoting collaboration between academia and industry, can drive the adoption and effective use of digital technologies.

“Digitization has the potential to significantly boost productivity, but its benefits have not yet been fully realized.”

By embracing digitization and promoting both demand and digital diffusion, advanced economies can tap into the vast productivity potential offered by digital technologies. Continued research and measurement of productivity growth in the digital age are necessary to understand and address the challenges and opportunities it presents. Only by harnessing the power of digitization can we unlock the true productivity gains that will drive economic growth and prosperity in the future.

Digitization Benefits Demand-Side Approaches Digital Diffusion
Increased efficiency and automation Promoting a culture of innovation Ensuring accessibility and affordability of digital technologies
Enhanced data analytics and decision-making Investing in digital skills training Bridging the digital divide
Improved collaboration and communication Encouraging entrepreneurship Supporting small and medium-sized enterprises in their digital transformation

Digital Transformation

Embracing your Genius Zone can lead to unparalleled productivity and success.

How to increase productivity in business?

The Genius Zone is a state of mind where you are fully focused and engaged in what you are doing. When you are in your Genius Zone, you are operating at your highest level of productivity and creativity.

There are a few key things that you can do to increase your chances of entering your Genius Zone:

1. Get clear on your goals and what you want to achieve. When you know what you’re aiming for, it’s much easier to stay focused and on track.

2. Simplify your environment and remove distractions. This includes things like decluttering your workspace, turning off your email notifications, and anything else that might pull your attention away from what you’re working on.

3. Make sure you’re well-rested and have plenty of energy. This means getting enough sleep, eating healthy foods, and exercising regularly.

4. Take breaks when you need them. It’s important to step away from your work periodically to avoid burnout. But be sure to keep your breaks short and productive, such as taking a walk or listening to an inspiring podcast.

5. Be aware of your thoughts and emotions. Pay attention to what’s going on inside your head, and allow yourself to feel all of your emotions without judgment. This will help you stay present and focused on what’s in front of you.

When you make a commitment to embracing your Genius Zone, you’ll find that your productivity and success will skyrocket.

Unlocking your Inner Genius is the key to reaching new heights of productivity.

In order to unlock your true potential and achieve higher levels of productivity, you need to learn how to tap into your Inner Genius. Although we all have different gifts and talents, there is a genius inside each and every one of us. Once you learn how to tap into this wellspring of wisdom and creativity, you will be amazed at the results you can achieve.

What is Productivity? 12 Productivity Hacks on how to unlock your Inner Genius (GQ):

Implement these productivity tips and watch your genius burst!

  1. Know your Genius Quotient (GQ).  This will help you get into your Genius Zone.  Do find out your Genius Quotient (GQ), complete the Inner Genius Profile.
  2. Operate in your Genius Zone.   Once you know your GQ, find ways to maximize its potential. This is done by focusing on the tasks and activities that fall within your Genius Zone.
  3. Be creative.  Use creative strategies and techniques to solve problems or come up with innovative ideas. Participate in brainstorming sessions or play mind games to stimulate your creativity.
  4. Challenge yourself. Push the boundaries of your comfort zone and take on new challenges. Stretch yourself to reach goals that you never thought were achievable.
  5. Take risks.  Don’t be afraid to take risks in order to achieve something great. Be willing to try out new ideas, even if they may not work the first time around
  6. Set aside time each day to reflect and meditate. This will help you clear your mind and allow your inner genius to come to the surface.
  7. Be open to change. Change is inevitable, but it can also be exciting. Embrace it and see where it takes you.
  8. Be persistent. Pursue your goals with passion and never give up.
  9. Get organized. A cluttered mind is not conducive to creativity. Create some structure in your life so that you can focus on what’s important.
  10. Be patient. Great things take time, so don’t get discouraged if you don’t see results immediately.
  11. Practice visualization. See yourself achieving your goals and manifesting your dreams. The power of positive thinking should not be underestimated.
  12. Stay positive. When you believe in yourself, anything is possible.

Your genius is like a muscle—the more you use it, the stronger it gets. When you’re in your Genius Zone, you’re using your genius more often, and as a result, you’re becoming even more of a genius.

Genius is about being yourself. When you’re in your Genius Zone, you’re more likely to be yourself, because you know that there’s no one else like you in the world. So be yourself—it’s the only way to be a genius.

Unlocking your Inner Genius is the key to reaching new heights of productivity. By following these productivity hacks, you can unleash your full potential and achieve anything you set your mind to.

Strategies to Boost Productivity

To improve your productivity, it’s essential to implement effective work habits and time management techniques. By adopting these strategies, you can optimize your workflow and accomplish more in less time.

Here are some proven methods to boost your productivity:

Prioritize Your Tasks

One of the keys to productivity is knowing how to prioritize your tasks. Start by creating a to-do list and ranking your tasks in order of importance. Focus on completing the most critical tasks first and tackle smaller tasks later. This way, you can ensure that you’re making the best use of your time and energy.

“The key is not to prioritize what’s on your schedule, but to schedule your priorities.” – Stephen Covey

Manage Your Time Effectively

Time management is crucial for productivity. Set specific and achievable goals for each day and allocate dedicated time slots for different activities. Avoid multitasking as it can lead to reduced focus and lower productivity. Instead, try using time-blocking techniques, such as the Pomodoro Technique, to work in focused bursts with regular breaks.

Embrace Technology and Productivity Tools

In today’s digital age, there are numerous productivity tools and apps available that can streamline your workflow. From project management tools to time-tracking apps, find the ones that suit your needs and integrate them into your daily routine. These tools can help you stay organized, automate repetitive tasks, and maximize your productivity.

Boosting Productivity

Adopt Effective Work Habits

Developing effective work habits can significantly enhance your productivity. Start by eliminating distractions, such as social media notifications or excessive email checking. Create a conducive work environment that promotes focus and concentration. Additionally, establish a routine and stick to it, as it can help improve your consistency and overall productivity.

Work Habits Benefits
Setting specific goals Increases motivation and focus
Taking regular breaks Prevents burnout and improves cognitive function
Practicing good sleep hygiene Enhances cognitive performance and decision-making
Maintaining a clutter-free workspace Reduces distractions and improves mental clarity

By implementing these strategies and adopting productive work habits, you can unlock your Inner Genius and achieve greater levels of productivity in both your personal and professional life.


The slowing productivity growth in advanced economies is a concerning trend that has implications for overall economic growth and living standards. Despite the potential of digitization to boost productivity, widespread adoption has been hindered by barriers and costs. To overcome these challenges and increase productivity, a comprehensive approach is needed.

Promoting both demand and digital diffusion is crucial. By creating a supportive environment for technology adoption and fostering a culture of innovation, countries and companies can unlock the productivity growth potential. It is important to invest in digital transformation and embrace the benefits that technology can bring.

Continued research and measurement of productivity in the digital age are essential. By understanding the challenges and opportunities presented by the digital transformation, we can develop effective strategies to address them. By maximizing our productivity growth, we can drive economic growth and create a prosperous future.


What is productivity?

Productivity refers to the measure of output produced per unit of input used. It is a key factor in economic growth and living standards, as it determines the efficiency and effectiveness with which resources are utilized.

How can I improve productivity?

There are several techniques that can help improve productivity, including adopting effective work habits, practicing time management, utilizing productivity tools, and investing in digital transformation.

How can digitization boost productivity and what is hindering its benefits?

Digitization has the potential to significantly boost productivity by enabling automation, streamlining processes, and increasing connectivity. However, its benefits have not been fully realized due to adoption barriers and transition costs faced by many sectors.

What are some explanations for the productivity puzzle?

The productivity puzzle has generated various explanations. Some argue that productivity is difficult to measure accurately, while others believe that a shortage of demand and investment opportunities is hindering productivity growth. There is also debate over the impact of technological innovation, with some suggesting that current innovations are not as transformative as those in the past.

Why is productivity important for long-term economic growth?

Productivity is crucial for long-term economic growth as it drives GDP growth and improves living standards. With labor supply growth slowing down, increasing productivity becomes even more important for sustaining economic growth and prosperity.

What strategies can I implement to boost productivity?

To boost productivity, you can adopt effective work habits, practice time management techniques, utilize productivity tools, invest in digital transformation, and implement employee training and development programs.

How can we increase productivity and capture its growth potential?

To increase productivity and capture its growth potential, it is important to focus on digital readiness, overcome adoption barriers, and promote both demand and digital diffusion. Additionally, addressing transition costs and revenue losses during the digital transformation process is crucial.

What is the conclusion regarding productivity growth and economic growth?

The slowdown in productivity growth in advanced economies raises concerns about future economic growth. To address this, it is important to focus on adopting technology, promoting demand, and capturing the productivity potential of advanced economies.

Catherine Mattiske Inner Genius GQ

Catherine Mattiske, best known for creating ID9 Intelligent Design and the Genius Quotient (GQ), is a leading light in the corporate learning and team-building industries. She regularly works with large and small organizations to help team members better understand one another while effectively collaborating and boosting individual and team morale and productivity in the workplace.

Contact Catherine

Go to Catherine Mattiske’s LinkedIn Profile

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