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The Power of Influence: How to Establish Credibility in Business

By: Catherine Mattiske

© 2023 – GQ Global

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As a business owner, establishing credibility is crucial to your success. One of the most powerful tools at your disposal is influence. By harnessing the power of influence, you can inspire trust, build relationships, and drive success.

In this guide, we will explore the concept of influence and its importance in establishing credibility for your business. You will learn about the key factors that contribute to influence, effective communication techniques, strategies for building credibility, and ethical considerations associated with influence.

Whether you are a startup entrepreneur or an established business owner, understanding the power of influence can take your business to new heights. By the end of this guide, you will have the tools and knowledge you need to establish credibility and drive success through the power of influence.

Key Takeaways:

  • The power of influence cannot be underestimated in establishing credibility and driving success in business.
  • Understanding the key factors that contribute to influence, including effective communication techniques, is crucial to leveraging it for your business.
  • Building credibility through strong personal branding and relationships with influential leaders can enhance your influence and drive success.
  • It is important to navigate potential ethical challenges associated with influence and ensure your influence is used responsibly and ethically.
  • Measuring and evaluating the impact of your influence efforts is crucial to adapting your strategies and staying ahead in the ever-changing landscape of influence.

Understanding the Influence Factor

The ability to influence others is a powerful tool that can help you establish credibility and drive success in business. To become an influential leader, you must understand the key factors that contribute to influence. These include:

  • Influential leaders: Individuals who possess charismatic personalities, strong communication skills, and a clear vision that inspires others to follow them.
  • Persuasive techniques: Communication strategies designed to convince others to take a specific course of action. Effective persuasive techniques include appealing to emotions, providing relevant data, and leveraging social proof.
  • Social influence: The impact that others have on our behavior and decision-making processes. This includes the influence of family members, friends, and colleagues.
  • Authority figures: Individuals who have power and control over others due to their position, expertise, or experience.

To become an influential leader, it is essential to develop strong communication skills that allow you to convey your ideas persuasively. This involves leveraging effective persuasive techniques and harnessing the power of social influence and authority. By doing so, you can inspire trust and establish yourself as a credible expert in your field.

Understanding the Influence Factor in Action

One way to understand the influence factor is to examine the communication styles of influential leaders. Take, for example, Steve Jobs, the co-founder of Apple Inc. Jobs was a master of persuasive communication, known for his charismatic personality and his ability to inspire others to embrace his vision for the future of technology.

“Innovation distinguishes between a leader and a follower.”

—Steve Jobs

Jobs was able to communicate his ideas persuasively by leveraging effective persuasive techniques, including emotional appeals and social proof. He was also able to inspire trust and establish himself as an authority figure due to his extensive expertise and experience in the tech industry.

By examining the communication styles of influential leaders like Steve Jobs, you can learn valuable lessons about how to become an influential leader yourself. By leveraging the key factors that contribute to influence, you can inspire trust, build credibility, and drive success in your business.

Developing Your Influential Communication Skills

As an aspiring influential figure in your industry, it is essential to develop powerful communication skills to establish yourself as an authority figure. This means effectively conveying your ideas, inspiring action, and gaining respect from others.

One of the key components of influential communication is understanding the importance of authority figures. These are individuals who hold a significant level of respect within a given industry and are often looked to for guidance and support. By positioning yourself as an authority figure, you can leverage your influence and establish credibility with your audience.

To become an authority figure, you must first develop credibility. Credibility is earned by consistently demonstrating your expertise and knowledge in your field. This can be achieved through education, experience, or a combination of both.

Once you have established credibility, it’s time to refine your communication skills. This means learning how to communicate assertively and persuasively to inspire action and build trust. Here are some tips to help you develop influential communication skills:

Speak with Confidence

Confidence is key when it comes to influential communication. Speak with conviction and passion, and don’t be afraid to share your thoughts and ideas. Your audience will be more likely to trust and follow your lead if you exude confidence.

Listen Actively

Active listening is an essential aspect of influential communication. Pay close attention to what others are saying, and show that you value their opinions and insights. Respond thoughtfully and respectfully, and seek to build relationships with others based on mutual respect and trust.

Use Powerful Language

The words you use can have a significant impact on your audience. Use powerful language that inspires action and resonates with your audience. Emphasize the benefits of your ideas, and avoid using negative language that can turn others off.

Leverage Storytelling

Storytelling is a powerful communication tool that can help you connect with your audience on an emotional level. Craft stories that demonstrate your expertise and highlight your successes, and use these stories to inspire action and build trust with your audience.

By developing your influential communication skills, you can establish yourself as an authority figure and leverage your influence to achieve your business goals.

The Art of Building Credibility

Credibility is a crucial factor in establishing influence in business. Building credibility takes time and effort, but it is essential for gaining the trust of your audience and positioning yourself as a leader in your industry. In this section, we will explore some strategies for building credibility and leveraging influential communication techniques.

Establishing a Strong Personal Brand

One of the most effective ways to build credibility is to establish a strong personal brand. Your personal brand is a reflection of your values, skills, and expertise. It communicates who you are and what you stand for, and it can help you distinguish yourself from others in your field.

Building a strong personal brand involves several key steps:

  1. Define your values and mission
  2. Identify your strengths and skills
  3. Create a compelling personal story
  4. Develop a consistent visual identity
  5. Showcase your expertise through content and thought leadership

By following these steps, you can establish a personal brand that inspires trust and confidence in your audience.

Building Relationships with Influential Leaders

Another way to build credibility is to establish relationships with influential leaders in your industry. These leaders have already established credibility with their own audiences, and by associating yourself with them, you can gain credibility by association.

Some ways to build relationships with influential leaders include:

  • Networking at industry events
  • Collaborating on projects or initiatives
  • Mentioning them in your content or social media posts
  • Reaching out directly to establish a connection

By building these relationships, you can leverage the credibility of influential leaders to enhance your own reputation and authority.

Leveraging Influential Communication Techniques

Finally, one of the most important strategies for building credibility is to use influential communication techniques. These techniques involve using language, tone, and delivery to communicate your ideas in a persuasive and authoritative manner.

Some influential communication techniques include:

“The most powerful leadership tool you have is your own personal example.” – John Wooden

  • Using confident and assertive language
  • Speaking with passion and conviction
  • Using storytelling to help illustrate your points
  • Nonverbal communication such as eye contact and body language
  • Active listening and responding thoughtfully to feedback

By using these techniques, you can communicate your messages in a way that inspires trust and confidence in your audience, building your credibility and influence.

Leveraging Behavioral Influence Techniques

Understanding the intricacies of human behavior can be a powerful tool in marketing and influence. By utilizing persuasive techniques and influential marketing strategies, you can effectively influence consumer behavior and drive desired actions.

“The most powerful person in the world is he who isn’t afraid to be alone.” – Mahatma Gandhi

One way to leverage behavioral influence is through the use of social proof. This involves highlighting the actions of others as a way to influence behavior. For instance, you may display customer reviews or testimonials on your website to demonstrate the popularity and credibility of your brand.

Another strategy is to create scarcity, which taps into the fear of missing out. This can be accomplished by limiting the availability of a product or service, or creating a sense of urgency through time-sensitive offers.

Additionally, the use of authority figures can be a powerful influencer. By positioning yourself or your brand as an expert in your industry, you can establish trust and inspire action.

Persuasive TechniqueDescription
Social ProofHighlighting the actions of others as a way to influence behavior. Examples include customer reviews or testimonials.
ScarcityCreating a sense of urgency through the promotion of time-sensitive offers or limited availability of a product or service.
Authority FiguresEstablishing trust and credibility by positioning yourself or your brand as an expert in your industry.

It’s important to note that while these techniques can be effective, they should always be used ethically and responsibly. Putting undue pressure on consumers or misleading your audience can have detrimental effects on your credibility and reputation.

In conclusion, by understanding the power of behavioral influence and applying persuasive techniques in your marketing and influential communication, you can effectively influence consumer behavior and drive desired actions.

Establishing Trust and Authority

To establish influence and credibility, it’s crucial to earn the trust of your audience. Trust is the foundation of any successful relationship, including those in business. You can establish trust by being transparent and authentic in your communication, delivering on your promises, and demonstrating your expertise.

One way to demonstrate expertise is by positioning yourself as an authority figure in your industry. Authority figures are individuals who are respected and admired for their knowledge and experience. They are seen as credible sources of information and can influence the opinions of others.

Building Authority

Building authority takes time and effort, but it is well worth it. Here are some strategies you can use to establish yourself as an authority figure:

  • Share your expertise publicly by writing blog posts, articles, and books, and speaking at conferences and events.
  • Seek out opportunities to participate in media interviews and podcasts.
  • Collaborate with other authority figures in your industry to expand your reach and credibility.

Building Trust

Trust is a fragile commodity that must be earned. Here are some strategies you can use to build trust with your audience:

  • Be transparent and authentic in your communication. Share both your successes and your failures.
  • Deliver on your promises. If you make a mistake, own up to it and make it right.
  • Show empathy and understanding. Listen to your audience and respond with compassion.

“The best way to find out if you can trust somebody is to trust them.” – Ernest Hemingway

Establishing Credibility

Credibility is the quality of being believable or trustworthy. It’s essential to establish credibility if you want to influence others. Here are some strategies you can use to establish credibility:

  • Build a strong personal brand by defining your values and communicating them consistently across all channels.
  • Gain endorsements from other authoritative figures in your industry.
  • Showcase testimonials and case studies from satisfied customers.
 Without Trust and AuthorityWith Trust and Authority
Conversion RatesLowHigh
Brand LoyaltyWeakStrong
Customer SatisfactionLowHigh

Establishing trust, authority, and credibility takes time and effort, but the rewards are worth it. By building a network of influencers, leveraging powerful storytelling techniques, and staying ahead of emerging trends, you can establish yourself as a thought leader in your industry and drive success for your business.

The Power of Influential Storytelling

Storytelling has been a powerful tool for communication throughout human history. From cave paintings to epic poems, stories have captivated our attention and conveyed important messages. In the business world, storytelling can be used to communicate powerful messages and inspire action. By combining influential communication techniques and persuasive storytelling, you can create compelling narratives that resonate with your audience and drive results for your business.

The Science Behind Storytelling

Studies have shown that storytelling can activate multiple regions of the brain, making it a powerful tool for memory retention and engagement. When hearing a story, the listener is not only processing the information but also experiencing emotional responses, which can help create a deeper connection to the message. By incorporating storytelling into your communication strategy, you can leave a lasting impression on your audience and inspire them to take action.

Elements of Powerful Storytelling

When crafting your story, it’s important to consider the key elements of effective storytelling. These include:

  • Strong, relatable characters
  • A compelling plot
  • Emotional resonance
  • A clear, concise message

By incorporating these elements into your story, you can create a powerful narrative that connects with your audience and inspires them to take action.

Using Storytelling for Influence

Storytelling can be a powerful tool for establishing influence in business. By sharing stories that demonstrate your expertise and experience, you can establish yourself as an authority figure and build trust with your audience. Additionally, by crafting stories that resonate with your target market, you can inspire them to take action and drive results for your business.

When using storytelling for influence, it’s important to remember the key principles of influential communication, including:

  • Understanding your audience
  • Being authentic and genuine
  • Using emotional resonance to create a connection
  • Being concise and clear in your message

By combining these principles with the power of storytelling, you can create a powerful tool for influence that can drive real results for your business.

Building a Network of Influencers

Establishing credibility in business requires building strong relationships with influential leaders in your industry. These individuals can help you expand your audience, build trust, and enhance your credibility. In this section, we will explore the importance of building a network of influencers and provide insights on how to connect with them.

Identifying Influential Leaders

The first step in building your network of influencers is identifying the individuals who hold significant influence in your industry. Start by researching key players in your field and examining their online presence. Look for individuals with large audiences, active engagement, and strong reputations.

Once you have identified potential influencers, begin engaging with them on social media platforms and commenting on their content. Share their posts or articles and tag them to increase your visibility. This will help establish a connection and demonstrate your interest in their work.

Building Meaningful Relationships

Connecting with influential leaders is just the beginning. To maximize the benefits of these relationships, you must cultivate them in a genuine and meaningful way. Consider offering your expertise or services to help them achieve their goals. Attend relevant networking events or industry conferences where you can meet them in person and establish a rapport.

Remember, these relationships should be mutually beneficial. Find ways to promote their work and highlight their accomplishments. Share their content with your audience and offer to collaborate on projects or initiatives.

Enhancing Your Credibility

Building a network of influencers can significantly enhance your credibility in the eyes of your audience. By association, their influence will lend credibility to your brand and help establish you as a respected authority figure.

Consider sharing the names of your connections on your website or social media profiles. This will demonstrate your connections in the industry and showcase your commitment to building meaningful relationships. You can also include testimonials or endorsements from your influential connections to highlight their support for your business.

Influential LeadersCredibility EnhancementBusiness Relationships
Steve JobsFounder of Apple with a strong reputation in the tech industryMentored designers and collaborators who went on to shape the industry
Richard BransonSuccessful entrepreneur and founder of Virgin GroupPartnerships with companies like Nike and Coca-Cola
Oprah WinfreyRenowned media personality and philanthropistInterviews and collaborations with influential figures across various industries

As you can see, building a network of influencers can have a significant impact on your credibility and business relationships. By following the steps outlined in this section, you can establish valuable connections and position yourself as a respected authority figure in your industry.

Harnessing the Power of Social Media

Social media has become an increasingly important tool for businesses to establish credibility and build influence. With the ability to reach vast audiences and engage with consumers in real-time, social media has revolutionized the way businesses communicate and market themselves.

But simply having a presence on social media is not enough to establish credibility. To truly leverage the power of social media for influential marketing, you must be strategic and intentional in your approach.

First, identify the platforms that are most relevant to your business and target audience. Whether it’s Facebook, Twitter, Instagram, or LinkedIn, each platform has its own unique features and nuances that require a tailored approach.

Next, focus on creating valuable and engaging content that resonates with your audience. This could include blog posts, videos, infographics, or other forms of media that showcase your expertise and provide value to your followers.

Consistency is also key when it comes to social media. Regularly posting and engaging with your audience can help establish your brand as a reliable source of information and build trust with your followers.

Finally, don’t be afraid to experiment with new tactics and strategies on social media. With the ever-changing nature of social media, it’s important to stay on top of emerging trends and adapt your approach accordingly.

Example of Social Media Influence Metrics:

MetricDescriptionHow to Measure
ReachThe number of unique users who have seen your contentThrough the analytics tools provided by the social media platform
EngagementThe number of likes, comments, and shares on your postsThrough the analytics tools provided by the social media platform
ConversionThe percentage of users who take a desired action, such as making a purchase or completing a formBy tracking referral traffic from social media to your website and monitoring conversions

By utilizing the power of social media, you can enhance your business’s credibility and build influence in your industry. Stay strategic, stay consistent, and stay ahead of emerging trends to truly leverage the full potential of social media for your business.

Navigating Ethical Challenges in Influence

As you embark on your journey to establish credibility through influence, it’s important to understand the ethical considerations associated with this powerful tool. While influence can be a force for good in business, there are potential risks and challenges that must be addressed.

The first step in navigating ethical challenges is to understand the impact of your influence. As you develop your influence strategies, consider the potential consequences of your actions. Will your efforts lead to positive outcomes or could they harm others?

Another important consideration is the use of persuasive techniques. While these tactics can be effective in communicating your message, there are ethical concerns around their use. Always ensure that you are being transparent and honest with your audience, and avoid using manipulative tactics that could harm their trust in you.

Maintaining Ethical Standards

To ensure that your influence efforts align with ethical standards, it’s important to develop a set of guidelines that you can follow. These guidelines should outline your core values and the principles that guide your actions.

You should also be open to feedback and criticism from others. Seek out diverse perspectives and be willing to make changes to your approach if necessary. This will help to ensure that your influence efforts are aligned with your values and the needs of your audience.

The Role of Ethics in Influential Marketing

Influential marketing is becoming an increasingly popular tool for businesses to connect with their audience. However, there are ethical concerns around the use of influential marketing tactics.

One of the key considerations when using influential marketing is the use of endorsements. It’s important to ensure that any endorsements are genuine and transparent. You should also be wary of using endorsements from individuals who may not have expertise in the area you’re promoting.

Another important consideration is the use of social media and the potential for influencer fraud. This is when influencers buy followers or engagement to make themselves appear more influential than they actually are. As a business, it’s important to vet any influencers you work with to ensure that their influence is genuine and that their audience is engaged.

Balancing Influence and Ethics

Ultimately, the key to navigating ethical challenges in influence is to maintain a balance between your influence and your ethical values. By putting ethics at the core of your influence strategies, you can establish credibility and build trust with your audience while also driving success for your business.

Measuring and Evaluating Influence

To truly understand the impact of your influence efforts, it is crucial to measure and evaluate their effectiveness. This allows you to make data-driven decisions and refine your strategies accordingly. Here, we explore some of the key metrics and tools you can use to measure your influence.

Influence Metrics

One important influence metric to consider is reach, which refers to the size of your audience and how many people your content is reaching. Other metrics to consider include engagement, which measures how your audience is interacting with your content, and sentiment, which tracks the emotional response to your messaging.

Additional metrics to consider include conversion rates, which track how many people are taking a desired action as a result of your influence efforts, and cost per acquisition, which measures how much it costs to acquire a new customer through your influence efforts.

Tools for Measuring Impact

One of the most commonly used tools for measuring impact is Google Analytics, which allows you to track website traffic, conversion rates, and other key metrics. Social media platforms also provide valuable insights into your influence efforts, including reach, engagement, and sentiment.

You can also use specialized influence tracking tools, such as Klout and Kred, to measure your influence across multiple platforms and track your progress over time. These tools provide a score that reflects your overall influence, as well as detailed insights into specific areas where you can improve.

Refining Your Strategies

Once you have gathered data on the effectiveness of your influence efforts, it is important to use this information to refine your strategies. Identify areas where you can improve, such as targeting a more specific audience or adjusting your messaging to better resonate with your audience.

By consistently measuring and evaluating your influence efforts, you can stay on top of trends and adapt your strategies to stay ahead of the competition. Remember, the key to success in influence is to continuously learn, grow, and evolve your approach.

Staying Ahead: Adapting to Changing Influential Landscapes

As the business landscape evolves, so too does the nature of influence and how it is wielded. To remain effective in building credibility and driving success, it is crucial to stay ahead of the curve and adapt your strategies accordingly.

To stay ahead, it is important to keep a close eye on emerging trends and new platforms for influential marketing. Look to influential leaders in your industry to see how they are leveraging these trends and adjust your approach accordingly.

A key aspect of staying ahead is being willing to take risks and experiment with new strategies. Don’t be afraid to try something new and iterate based on your results.

Another important factor in staying ahead is building strong partnerships and relationships with other influential leaders in your industry. By collaborating and sharing knowledge, you can stay on top of the latest trends and drive innovation in your field.

Influential Marketing Trends to Watch

Some of the top trends in influential marketing today include:

Micro-InfluencersWorking with influencers who have smaller, niche audiences for more targeted marketing efforts.
AuthenticityEmphasizing authenticity and transparency in marketing to build trust with audiences.
Video ContentUtilizing video content to connect with audiences in a more engaging and memorable way.
Social Media StoriesUsing ephemeral content on platforms like Instagram and Snapchat to create a sense of urgency and exclusivity.

By keeping a pulse on these trends and adapting your strategy accordingly, you can ensure that your influence remains relevant and effective in building credibility for your business.


Congratulations! You have gained a comprehensive understanding of the power of influence in building credibility and driving success in business. By leveraging the key principles and strategies outlined in this guide, you can unlock the full potential of influential marketing for your brand.

Remember that developing influential communication skills, building a network of influential leaders, and leveraging social media are just a few of the strategies that can help you establish credibility and enhance your influence. Don’t forget to measure and evaluate your influence efforts regularly to ensure they are having the desired impact.

As you navigate the ethical challenges associated with influence and adapt your strategies to emerging trends, you will be able to stay ahead and remain a powerful force in your industry. Never underestimate the power of influence to inspire trust and drive success. Start implementing these strategies today and see the incredible impact it can have on your business.


What is the power of influence in business?

The power of influence refers to the ability to inspire trust and drive success by effectively persuading and inspiring others in a business setting.

What factors contribute to influence?

Factors that contribute to influence include characteristics of influential leaders, effective persuasive techniques, the role of social influence, and the impact of authority figures.

How can I develop my influential communication skills?

You can develop your influential communication skills by enhancing your ability to effectively convey your ideas, inspire action, and establish yourself as an authority figure.

How can I build credibility in business?

Strategies for building credibility in business include establishing a strong personal brand, building relationships with influential leaders, and leveraging influential communication techniques.

How can I leverage behavioral influence techniques in marketing?

You can leverage behavioral influence techniques in marketing by understanding the psychology behind consumer behavior and utilizing persuasive techniques to drive desired actions.

Why is trust and authority important in influence?

Trust and authority are important in influence because they help establish credibility and position you as an expert in your industry.

How can influential storytelling be used for communication?

Influential storytelling can be used as a powerful communication tool by crafting compelling narratives that resonate with your audience and inspire them to take action.

How can I build a network of influencers?

You can build a network of influencers by identifying and connecting with influential leaders in your industry, leveraging their credibility to enhance your own.

How can social media be harnessed for influence?

Social media can be harnessed for influence by implementing effective strategies that help build credibility, increase reach, and influence consumer behavior.

How do I navigate ethical challenges in influence?

Navigating ethical challenges in influence requires a responsible and ethical approach, ensuring that your influence is used in a morally acceptable manner.

How do I measure and evaluate the impact of my influence efforts?

Measuring and evaluating the impact of your influence efforts can be done using various influence metrics and tools designed to assess the effectiveness of your strategies.

How can I adapt to changing influential landscapes?

Staying ahead in the ever-changing landscape of influence requires adapting your strategies to emerging trends and leveraging new platforms for maximum impact.

Catherine Mattiske Inner Genius GQ

Catherine Mattiske, best known for creating ID9 Intelligent Design and the Genius Quotient (GQ), is a leading light in the corporate learning and team-building industries. She regularly works with large and small organizations to help team members better understand one another while effectively collaborating and boosting individual and team morale and productivity in the workplace.

Contact Catherine

Go to Catherine Mattiske’s LinkedIn Profile

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